Redesigned the restaurant e-commerce experience to simplify ordering across devices, contributing to a 200% increase in transactions.
The Problem
The existing experience caused friction throughout the ordering journey due to a complex checkout flow, confusing navigation, limited cart visibility, and poor mobile usability. The redesign focused on simplifying the experience while keeping menu customization easy and flexible.
The Solution
Conducted research and competitive analysis to identify key friction points across the ordering journey, particularly in navigation, checkout, cart visibility, and mobile usability. Insights gathered helped shape a more streamlined and user-centered experience focused on reducing complexity while maintaining flexibility for menu customization.
Contributed to the redesign from UX strategy through high-fidelity UI execution, helping simplify the ordering flow, improve interaction patterns, and optimize the experience for mobile users. Through continuous collaboration and communication with the team and stakeholders, iterative testing and refinements helped deliver a more intuitive, efficient, and conversion-focused e-commerce experience.
Research and Wireframe
Conducted research and competitor analysis to identify key issues in navigation, checkout, and mobile usability. Insights gathered helped streamline the ordering flow, improve menu browsing and cart visibility, and guide wireframes focused on creating a more intuitive and frictionless checkout experience.
Research and Wireframe
Conducted research and competitor analysis to identify key issues in navigation, checkout, and mobile usability. Insights gathered helped streamline the ordering flow, improve menu browsing and cart visibility, and guide wireframes focused on creating a more intuitive and frictionless checkout experience.